Business Plan on Media And Communication Executive Summary in Nigeria

Introduction

NCS Media is a full-service marketing communications firm, specializing in small-sized and mid-sized manufacturers. It is a home-based, sole proprietorship.

It relies heavily upon project management skills gained over a period of thirty years in business-to-business marketing communications, as many of the service tasks are performed by known and ed suppliers and vendors.

Overview

This sample media and communication business plan in Nigeria can be used for government and non – government business grant applications, for bank loan applications, for writing business proposals, to write business concept notes, for business grant competitions, other competitions and so on. The media and communication business plan in Nigeria is a very lucrative business idea, that will need a lot of strategic planning to start. You will also require the backing and mentorship of an expert business consultant in Nigeria like Jude Okon, who has a lot of experience in business start-up dynamics and can help you in effectively implementing the business plan

BUSINESS DESCRIPTION OF THE MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

Business: MEDIA AND COMMUNICATION

Industry: COMMUNICATION

NCS Media use the latest technology to provide video production and communication services. This means that the services provided achieve the level of quality previously reserved for only the most expensive video production companies

NCS Media is a new company, and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customers, and how best to address the needs of the customers

Our services are geared for several markets, including television stations, companies, institutions and families.

There are several companies with whom we will be competing. We have a competitive advantage, however, because our equipment is more aligned with the video production industry trends requiring digital technology as opposed to analog devices.

We believe that we can earn $6,000 in our first year, rising to $15,000 and $25,000 in our second and third years respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.

The Benefits of our Products and Services are:

– Establish long -term relationships with our clients/customers

– Job creation in the locality and beyond

– Quality media and communication services

– Fair and best possible prices

OUR PRODUCTS AND SERVICES

Our products and services include; the production of high-quality videos, high – tech communication services and networks. Our services are targeted for several markets, including television stations, radio stations, events planning companies, organizations, and other related media and communication sectors

KEYS TO SUCCESS

The keys to the success of the media and communication business plan in Nigeria are as follows;

– High quality video production services

– Establishing and building trust with clients

– Maintaining a highly devoted and motivated team of staff

– Having a good location

– Modern solution and technology

– Highly skilled and trained personnel

– Maintain an effective and uninterrupted power supply

OBJECTIVES OF THE MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

The following are the objectives of the media and communication business plan in Nigeria:

– To create products whose primary goal is to exceed customers expectations

– To initiate a relationship with bulk purchasers and video/movie marketers across Nigeria

– To establish our brand in the heart of major cities in Nigeria

– To achieve net profit in year one, increasing in year two, through maintaining operational and overhead costs

– To achieve net profit of $40,000 in our fourth year

GOALS OF THE MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

The goals for the media and communication business plan in Nigeria are as follows:

– To achieve net profit of $6,000 in year one

– To reach revenue projections for the first three years

– To create at least a hundred job openings in our second year

MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

VISION FOR THE MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

Our vision for the media and communications business plan in Nigeria is; To rank has number one media and communication company in Africa.

MISSION FOR THE MEDIA AND COMMUNICATION BUSINESS PLAN IN NIGERIA

Our mission for the media and communication business plan in Nigeria is; To establish strategic alliances that will enable us to establish long term relationships with our clients/customers

MANAGEMENT TEAM OF THE MEDIA AND COMMUNICATIONS BUSINESS PLAN IN NIGERIA

The management team of the media and communications business plan in Nigeria, has the following people as it’s members:

Seyi White: A prolific entrepreneur, Seyi has spent the past fifteen year with a leading media house in Lagos, and due to his business aspirations, he has set up NCS Media. He is an alumnus of the University of Jos, Nigeria.

Jude Okon: ( B.AGRIC, MBA, and PMP). He has over fifteen years experience in business management, business start – up dynamics, financial management and overall business growth and development. He is an alumnus of the Enterprise Development Centre( EDC), of the Lagos Business School (LBS), Pan African University( PAU). He is our business development strategist and a strategic partner of the business

Related Business Plan:

Business Plan On Digital Marketing Agency Executive Summary In Nigeria

We brought to the business:

– Educational skill and practical experience in the media and communications sector of industry.

– An excellent understanding of the market trends

– Empathy with the customer’s needs

– Capacity to consistently deliver outstanding services

– Exceptional customer care packages and programs

Read also: Executive Summary of Media and Communication Business Plan.

MANAGEMENT EXPERIENCE GAINED FOR THE MEDIA AND COMMUNICATIONS BUSINESS PLAN IN NIGERIA

With over fifteen years of experience in the media sector and through numerous exposure to both the practical and scientific aspects of services, I have been able to master the technical requirements, financial management, staff recruitments and the organizational skills, which are necessary to get a good commendation from our clients. Honing my managerial skills, I have been able to put together a strong workforce for the past year, and also to coordinate the teamwork in most aspects of the company.

I am the CEO of the company, and I’m responsible for running and overseeing the daily activities required to keep the business running

COMPETITOR ANALYSIS FOR THE MEDIA AND COMMUNICATIONS BUSINESS PLAN IN NIGERIA

We receive our high clientele due to the following reasons:

– We offer services that our competitors do not offer

– We use the very latest technology in video production

– Quality assured standards

– Excellent customer care services and packages

– Fair and highly competitive prices

Our three main competitive advantages are: