Marketing

Project Topics & Research Materials on Marketing

  1. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
  2. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
  3. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
  4. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
  5. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
  6.  BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS
  7. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION
  8. AN EVALUATION OF MARKET SEGMENTATION AND IT’S SIGNIFICANCE
  9. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
  10. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
  11. PASSENGER’S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
  12. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS
  13. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES
  14. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
  15. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS
  16. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS
  17. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC
  18. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION
  19. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
  20. THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS
  21. THE ROLE OF PUBLIC RELATIONS IN MARKETING
  22. THE IMPACTS OF PRICING IN MARKETING
  23. THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT
  24. THE USE OF PACKAGING AS AN EFFECTIVE WAY OF MARKETING NEW PRODUCT
  25. THE ROLE OF ADVERTISEMENT MEDIA ON CONSUMER BUYING BEHAVIOR
  26. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISEMENT
  27. AN ASSESSMENT OF PHOTOGRAPHS AND CARTOONS AS COMMUNICATION INSTRUMENTS
  28. THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS
  29. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY
  30. MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
  31. IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY
  32. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
  33. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOR
  34. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
  35. AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
  36. AN EVALUATION OF THE DISTRIBUTION STRATEGIES FOR THE MARKETING OF PETROLEUM
  37. AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER
  38. BRAND SWITCHING BEHAVIOR OF CONSUMERS IN THE HAIR CARE SERVICE
  39. AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST
  40. THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES
  41. DETERMINING THE EFFECTIVENESS OF PRODUCT PLANNING AND MANAGEMENT IN NIGERIA BREWERIES
  42. PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGERIA
  43. THE EFFECTS OF SUBSIDY REMOVAL ON EFFECTIVE MARKETING OF PETROL IN NIGERIA
  44. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA
  45. THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY
  46. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS
  47. THE EFFECTIVENESS OF MARKETING PLANNING AND CONTROL IN A MANUFACTURING ORGANIZATION
  48. THE EFFECT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY
  49. THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
  50. THE DEVELOPMENT AND MARKETING OF A NEW PRODUCT AS A COMPANY LIFE WIRE
  51. THE IMPACT OF PROMOTION ON THE MARKETING OF A NEW SERVICES
  52. THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY
  53. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES
  54. THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOR
  55. THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS
  56. EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS
  57. AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT
  58. PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA
  59. MARKETING OF BANKING AND FINANCIAL SERVICE
  60. MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY